Psychological Factors That Affect Logo and Contribute To The Effectiveness of The Brand
9 Psychological factors that affect logo and contribute to the effectiveness of the Brand include color, shape, size, familiarity, personal preference, context, simplicity, originality, and relevance. Choosing the right colors for your brand’s logo and color scheme can help communicate the desired message and feelings. The size of a logo can also play a role in how it is perceived. A larger logo may be seen as more dominant and powerful.
Fishyhue Studio branding Team writes…
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