In our last blog post – 5 Super Easy Yet Highly Effective Ways to Grow Your Blog – #StartupFriendly, we mentioned few ways to promote your blog. However, some of these are paid. So, in this blog post we are jotting down a few free techniques to grow your blog.
Free Techniques to Grow Your Blog
Let’s begin our list. Make sure you try out each of them and tracjk the results.
Posting on Social Media
Sharing your blog posts on social media can help promote your blog in a number of ways:
- It can increase the visibility of your blog and attract new readers who may not have otherwise found your blog.
- It can help drive traffic to your blog. Readers who see your posts on social media may click through to read the full post on your blog.
- It can help to establish your blog as a go-to source for information on a particular topic. It’s particularly true if your social media followers share your posts with their own followers.
- It can help to build your brand and establish your blog as a thought leader in your industry.
- It can help to build relationships with your readers and other bloggers in your niche. Social media is a great platform for connecting with others and engaging in discussions about your blog content.
You can manually share posts on your social media handles and groups or can use automated methods. There are quite a few social post scheduling tools that offer free version with limited functionality. However for starting off, they sufice. Some tools are Hootsuite; Later; Buffer; Crowdfire; Sprout Social; CoSchedule; Feedly; Airtable.
Guest Posting on Other Blogs
Guest posting on other popular blogs can help promote your blog in a number of ways:
- It can expose your blog to a new audience. Readers of the other blog may discover your blog and become readers.
- It can help you build relationships with other bloggers and establish your blog as a thought leader in your industry.
- It can provide valuable backlinks to your blog. These can, in turn, help improve your search engine rankings and drive more traffic to your blog.
- It can give you the opportunity to share your expertise and thought leadership with a wider audience.
- It can be a great way to network and find new opportunities for guest posting, collaborations, or sponsored content.
Overall, guest posting can be a valuable way to promote your blog and reach a new audience. Just be sure to choose high-quality blogs in your niche and submit well-written, original content that will be of interest to the blog’s readers.
Engaging With Other Bloggers
Engaging with other bloggers in your niche can help promote your blog in a number of ways:
- It can help you build relationships with other bloggers and establish your blog as a thought leader in your industry.
- It can expose your blog to an untapped audience. Other bloggers may share your content with their followers or include your blog in their own blog roll.
- Collaborating on blog posts or social media campaigns can help you reach a wider audience. It helps to gain more exposure for your blog.
- It can help you learn from other bloggers and stay up-to-date on the latest trends and best practices in your niche.
- It can be a great way to network and find new opportunities for guest posting, collaborations, or sponsored content.
Overall, engaging with other bloggers can be a valuable way to promote your blog and connect with others in your industry.
Social Share Buttons
Including social sharing buttons on your blog can help promote your blog and increase its reach in a number of ways:
- It makes it easy for readers to share your content with their own followers, which can help expose your blog to a new audience.
- It can increase the visibility of your blog on social media platforms, as your content is more likely to be shared if it is easy for readers to share it.
- It can help drive traffic to your blog, as readers who see your content shared by others may click through to read the full post on your blog.
- It can help you measure the success of your blog and identify which posts are the most popular with readers, as you can track the number of shares each post receives.
Social sharing buttons can be a valuable tool to promote your blog and reach a wider audience. Do make sure to include the buttons prominently on your blog and make it easy for readers to share your content.
Track Performance
Using analytics tools to track the performance of your blog is important for a number of reasons:
- Analytics tools can provide insights into who your readers are, where they come from, and what they are interested in. This can help you tailor your content to better meet the needs and interests of your audience.
- Analytics tools can help you track key metrics such as traffic, page views, and engagement, which can give you a sense of how well your blog is performing and whether it is meeting your goals.
- By analyzing the data from your analytics tools, you can identify areas of your blog that may be underperforming and take steps to improve them.
- By understanding which channels are driving the most traffic to your blog, you can focus your marketing efforts on the most effective channels and allocate your resources more efficiently.
Overall, using analytics tools to track the performance of your blog is an important step in promoting your blog and growing your audience. It can help you make data-driven decisions and identify opportunities for improvement that can drive the success of your blog.
Hope you liked our post on the free techniques to grow your blog. Do let us know in comments if we missed any or you have some tips to share.
If you are looking to get someone to help you with content writing – do drop us a line.
