As per the latest data from Statistics and Data Org – Instagram is the fourth most popular social media network. It’s just after Facebook, Youtube, and WhatsApp. So it’s obvious that most of the startups are on Instagram. However, practically speaking, there are few startups that can gain the most from Instagram. This is particularly true because of the audience they target and the nature of their product or service.
So let us see in detail, what business can gain the most from Instagram and if your business is one of them.
Instagram – it’s more than just reels!
Instagram was launched back in 2010. It started off as a photo and video-sharing social networking service. However, now it is much more, thanks to its huge popularity. In simple words, it allows users to take pictures and videos and share them. Users can also apply filters, use trending audio, use hashtags, and share them on their profile or with their followers. Users can also interact with each other by liking, commenting, and tagging photos and reels. Instagram (and its lite version) is available on both iOS and Android and can also be accessed on the web. It is a free app. Today it has become one of the most popular social media platforms in the world, with over a billion monthly active users.
Startups That Can Gain the Most From Instagram
Instagram is the go-to social media for lifestyle startups. However, for other startups too, Instagram has a lot to offer. From followers and blue ticks to selling and reviews, startups cannot go wrong with Instagram. having said that, there are few businesses that have a bit more to gain over others when in terms of Instagram benefits. These are startup industries that people see and get influenced by!
Here are the top 5 picks.
E-commerce businesses
If you have something to sell – Instagram can be your best bet to increase sales. For online stores, Instagram can act as a great showcase to display their products and drive sales. The audio-visual nature of the platforms is conducive for businesses to create attractive product listings. Although its not possible to link directly to products in post captions for most businesses, it still is an influencing factor. However, there are hacks and workarounds for getting sales. Also if you go for paid ads, Instagram makes it easy for users to make purchases. Lifestyle, beauty, travel related E-commerce startups have a lot to gain from Instagram. Also, Instagram can double up as a showcase of testimonials, reviews, how-to videos, and more. And that matters even if direct selling is a bit tough on Instagram.
Beauty and fashion brands
We won’t exaggerate if we say that today Instagram and beauty/lifestyle are synonymous. Instagram has been and is a popular platform for fashion and beauty brands to share content and engage with their audience. Brands can use Instagram to share product photos and tutorials, as well as to collaborate with influencers and showcase their products in action. Add to that, reels and trends also boost fashion and lifestyle brands if done the right way and at the right time. Also, there is a chance to get viral on Insta and affect other social media platforms.
Food and beverage businesses
If you have not been living under a rock lately, there is something you could never have missed on Instagram – food bloggers. The huge reach and penetration of food bloggers among the masses have brought many restaurants, cafes, and other food and beverage businesses to Instagram. Paid collaboration and food reviews are sure-shot ways to get publicity. Apart from these businesses share photos of their dishes and drinks, as well as connect with foodies and potential customers.
Travel and tourism businesses
From an airport look to a destination wedding, from places to visit the best food around the world – everything is on Instagram/ So it’s not surprising that Instagram is one of the most popular platforms for travel and tourism businesses. Numerous tourism businesses have gained traction by sharing stunning photos of their destinations and experiences. This can be a great way to inspire travel and drive bookings. Short videos of some exotic travel locations, some filters and edits, a few hashtags, and trending audio – you are set to go viral on Instagram with your travel/tourism startup.
Personal brands
There is a pretty long list of Instagrammers that have made it big on Instagram. Instagram can be a powerful platform for individuals looking to build a personal brand. It can be a great way for people to share their experiences, thoughts, and insights, and to connect with a larger audience. Also nowadays short videos are doing better than full-form videos, thanks to the ever-decreasing attention span. Whether you are a motivational speaker, marketing guru, or finance moughal – Instagram is there for you – provided you can use it with consistency.
Do you think we missed out on any? Please let us know in the comments below.
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