How Social Media Helps New Startups Gain Initial Traction? 10 Points

Social media helps new startups to gain the very needed traction it needs to reach the ‘escape velocity’. Although this is true for all businesses – new or old, new startups have more to gain from social media.

What is Social Media?

Social media refers to websites and applications that enable users to create and share content or participate in social networking. Some examples of social media platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. These platforms allow users to connect with each other and share a wide range of content, including text, images, videos, and links. Many people use social media to stay in touch with friends and family, discover new products and services, and keep up with news and current events. Social media can also be used by businesses and organizations to promote their products and services, connect with customers, and build their brand.

Social Media and New Startups

It’s important for startups to identify which social media channels their target audience is most active on and focus their efforts there. This could include platforms like Facebook, Instagram, LinkedIn, Twitter, or others. Startups need to establish a content strategy. Developing a content strategy will help startups create and share consistent, relevant, and valuable content that aligns with their brand values and messaging. This could include blog posts, videos, infographics, or other types of content.

Further, it’s important for startups to track the performance of their social media efforts to understand what’s working and what’s not. This could include tracking metrics like engagement, website traffic, and conversions.

Additionally, startups need to stay up to date with the latest trends. Social media is constantly evolving, so it’s important for startups to stay up to date with the latest trends and best practices to ensure they are effectively using the platform. This could include experimenting with new features, keeping an eye on competitors, and staying informed about industry news.

How Social media helps new startups?

Social media can be a valuable tool for new startups to establish their brand, reach potential customers, gather customer insights, and share updates and news about their company. Here are 10 ways how social media can be an effective tool to generate initial traction

Establish Brand Identity

New startups can use social media to establish a brand identity and personality. Social media can help startups establish a strong brand identity and personality by consistently posting content that aligns with their brand values and messaging. This can help attract and retain customers who align with the brand’s values and message.

Updates About Service/Products

Startups can share updates about their product or service. Social media is a great platform to share updates about the product or service, including new features, updates, or promotions. This can help keep the audience informed and engaged, and can also help drive sales.

Connect With Potential Customers

Social media can help startups connect with potential customers and partners. It can do so by engaging with users on relevant channels and joining relevant groups and communities. This can help startups build relationships and expand their network.

Engage With Audience

Social media is a two-way street and it’s essential to engage with the audience. Social media can be a great platform for startups to engage with their audience by responding to comments and messages, and by asking for feedback and input. This can help startups build a loyal following and improve their product or service.


Social media can be used to promote blog posts, webinars, events, and other content. This can help startups drive traffic to their website and build their email list. This can include paid and organic publicity.

Social media ads

Social media platforms offer targeted advertising options that can help startups reach specific audiences based on demographics, interests, and behaviors. This can be a cost-effective way to reach a large audience and drive sales.

Collaborate with influencers

Social media influencers can be a powerful marketing tool for startups. Collaborating with influencers can help startups reach a new audience and build credibility and trust.

Gather Customer Insights

Social media can be a valuable source of customer insights, including feedback, reviews, and suggestions. This can help startups understand their customers better and improve their products or service.

Showcase Company Culture

Startups can use social media to showcase their company culture: Social media can help startups showcase their company culture and values, which can help attract top talent and build a positive employer brand.

Share News and Updates

New startups should use social media to share company updates and news. Social media can be a great platform to share company updates and news, including new hires, partnerships, and milestones. This can help startups build credibility and establish themselves as thought leaders in their industry.

Social media helps new startups when used in a thoughtful and planned manner and most importantly – interactively. It can do wonders for a startup in terms of initial traction.

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