15 Startup Home Page Essentials That Entrepreneurs Shouldn’t Miss Out on their Website

The customer and audience today have a very short attention span. Thanks to the ever-increasing endless scroll feed. And unfortunately, that has percolated to websites too. So if you plan to put information about your startup scattered over the website – you are wrong. It’s like going for a 7-10 years Saas-Bahu serials in the age of Web-Sweries. In fact, nowadays single pages are getting more popular. So it’s important to capture the attention of your visitor on the home page itself. Here are 15 startup home page essentials that will hold the visitor’s attention.

01. A clear and compelling value proposition

This is a short statement that explains what your company does and how it can help its customers. It should be prominently displayed on your home page. If possible above the fold (the area of the page that is visible without scrolling). This helps visitors to quickly understand what you offer.

02. A prominent call-to-action (CTA)

This is a button or link that encourages visitors to take a specific action, such as signing up for a newsletter, trying a product, or contacting the company. It should be prominently displayed on your home page. Also, make sure that it is in a contrasting color to draw attention to it.

03. Testimonials or customer reviews

Including positive feedback from your customers can help build trust and credibility with visitors. You can use quotes, ratings, or video testimonials to showcase the experiences of real people who have used your product or service.

04. Social proof

This is any evidence that shows that your company is trusted and respected by others. This can include the number of users or customers you have, media mentions or partnerships, or industry awards and certifications.

06. A clean and visually appealing design

A cluttered or poorly designed home page can be off-putting to visitors. Make sure your website has a consistent and attractive aesthetic, with plenty of white space and easy-to-read typography.

07. A search bar or navigation menu

To make it easy for visitors to find what they are looking for, consider including a search bar or a clear and intuitive navigation menu on your home page.

08. A clear hierarchy of information

The most important information on your home page should be at the top, with less important information below. Use headings, subheadings, and bullet points to organize your content and make it easy to scan.

09. Responsive design

With more and more people accessing the internet on their phones and tablets, it is important that your website looks good and functions properly on a variety of devices. Make sure your website has a responsive design that adjusts to the size of the screen it is being viewed on.

10. Link to “About Us” page

We have included the page as one of startup home page essentials because it provides more information about your company’s mission, values, and team. It is a good place to share your company’s story and give visitors a sense of who you are and what you stand for. So it’s a good idea to put a link and a short version of About Us on the home page itself.

11. Contact information

Make it easy for visitors to get in touch with you by including your contact details on the home page. This can includeyour email address and phone number. You can also include a contact form or a chat widget to make it even easier for visitors to reach out.

12. A video introduction

A short video can be a great way to quickly introduce visitors to your company and what you do. You can use a video to showcase your product, explain your value proposition, or share your company’s story.

13. A newsletter sign-up form

If you have a newsletter or email list, consider including a sign-up form on your home page. This can be a great way to stay in touch with visitors and keep them informed about your company and its products or services.

14. A FAQ section

Answering common questions that visitors might have can help them feel more confident about your company and its offerings. You can create a dedicated FAQ section on your home page or include answers to common questions in other areas of your site.

15. A Link to resources or blog section

If you have a wealth of knowledge or expertise related to your industry, consider creating a resource or blog section on your home page. This can be a great way to demonstrate your expertise and provide value to visitors. Make sure you link your top blog posts on the home page.

Customer support information

If you offer customer support, it can be helpful to include information about how visitors can get help on your home page. This can include a phone number, email address, or chat widget. Providing easy access to customer support can help build trust and credibility with visitors.

Other Startup Home Page Essentials

Last but by no means least – make sure you give your web designer enough time and resources to study your brand and suggest the best blocks, sections, and information that the designer thinks best for your business. The above list is just a helpful list. Actual requirements will depend on the brand and what you plan to achieve with your brand.


If you are looking for a website designer or content writer for your startup website – do leave us a comment or drop us a line. We are available for a free discussion.

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